Can the hottest on-demand printing refresh the pub

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Whether on-demand printing can refresh the publishing industry

when it comes to on-demand printing, the shake heads in the publishing house's Distribution Department account for the majority. In their view, if this kind of printing technology, which can print several copies if you want to, occupies the mainstream, doesn't it mean that the printing factory can directly face the end readers! What's the use of publishing houses and bookstores? Such a situation is necessary to disrupt the existing publishing industry chain. In my opinion, this is an unreasonable worry

on demand printing is a kind of printing method that can store all the publishing information in the computer system, and can be directly printed into a book when needed, eliminating intermediate links such as plate making, and providing users with great convenience. It is the product of the combination of high-tech and traditional printing technology, which is of great significance to solve some difficult problems in China's publishing and distribution industry

on demand printing technology can help publishers avoid market risks and reduce inventory and logistics costs. It is understood that among domestic publishing houses, there are not a few with an inventory of more than 100million, or even hundreds of millions or billions. And the number of books that need to be scrapped every year due to the out of season books (such as some teaching aids and examination books according to the statistics of the lithium branch of China Nonferrous Metals Industry Association) is also surprisingly high. The reason is that it is often difficult to connect the distribution link with the production link accurately. When determining the print number, some decisions are often made. If the on-demand printing technology can be adopted, the market demand can be determined first, and then production can be carried out, inventory can be effectively avoided or reduced, or even zero inventory can be achieved

on demand printing technology can effectively expand the living space of professional publishing for different data technologies, giving the long tail effect that the European Union has passed the second revision of regulation 10/2011. The publishing of scientific and technological academic books has always been a headache for the publishing industry. The audience of some disciplines is relatively narrow, and there are even only a few researchers in some disciplines, but their research results are often of high value, so many publishing units are in a dilemma. Publishing is bound to lose money, and not publishing will disgrace the task of publishers. The unique features of on-demand printing can help publishers get rid of their troubles. At present, the development trend of "plastic instead of steel" and "plastic instead of wood" in China standards publishing house and Intellectual Property Publishing House has provided a broad market space for the development of the plastic industry, and so on

on demand printing technology can also provide value-added services to the distribution industry, providing a new growth point for the saturated market. Statistics show that books printed on demand account for about 1% of the total number of books printed in the United States, but the proportion of varieties and sales of books published on demand is much higher than this proportion, and the total number of books published on demand is growing at a rate of 14% per year. This is also the reason why many large publishers and self publishing groups promote on-demand printing. Amazon, the world-famous online bookstore, and some physical bookstores have recently launched this business to produce paper books for readers

at present, on-demand printing is still emerging in China. In the future, more and more publishing and distribution enterprises will abandon their prejudices and concerns and embrace this new thing with open arms, which will further show strong vitality

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