The development of brand economy in the wardrobe i

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On May 10th, 2017, the first "Chinese brand day" is a day worthy of being remembered by wardrobe and other enterprises. The establishment of "China brand day" marks that "giving play to the leading role of brands" has risen to a new height. At the same time, wardrobe enterprises also need to make it clear that China is in the primary stage of socialism. Compared with developed countries, wardrobe and other manufacturing industries should undertake greater tasks and play a more important role in the process of brand development. The brand construction of enterprises carries an important mission, and the development of brand economy is at the right time. At this time, only by making up for the shortcomings can we expand the joint force of independent brands. The wardrobe industry is developing brand economy at the right time, and the whole house customized furniture brand Deville

brand building bears an important mission

under the background that China's economy has entered the new normal and the supply side structural reform has entered a critical period, brand building has become an important starting point to meet the continuous upgrading of consumption structure, adapt to and grasp the new normal, and improve the quality and efficiency of economic development. "Internationally, the process of a country's economic rise is also a process of quality upgrading and brand expansion." Wang Haidong, deputy director of the quality management department of the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China, said, for example, that Germany, an industrial power, vigorously implemented the national policy of "promoting brand building with quality and boosting product export with brand", and South Korea established the "national brand committee", which are all successful examples of the country's promotion of brand building

at present, China is in an important stage of transforming from an economic power to an economic power. Taking the brand as the starting point, giving full play to the decisive role of the market, the main role of enterprises, the driving role of the government and the participation role of society will help to improve the quality of industrial development, improve the supply structure, improve the quality and efficiency of the supply system, and promote the transformation of the mode of economic development from extensive expansion to intensive connotation Change from speed scale type to quality efficiency type

for wardrobe enterprises, to strengthen brand building and develop brand economy is to provide more independent brand products that consumers can trust, boost consumer confidence, lead new supply and create new demand, which can better meet people's higher-level consumer demand. Wardrobe brand building is not only an identification mark, but also a spiritual symbol and a value concept. In fact, the brand carries rich cultural elements, and the development of the brand is a flexible, specific, lasting and in-depth process of displaying a country's culture. To strengthen brand building, wardrobe enterprises should take their own brands as the carrier, better display and spread Chinese culture, and constantly enhance national self-confidence and pride

it is time to develop brand economy

in practice, the improvement of brand influence of wardrobe enterprises needs to be accumulated, and the precipitation of brand value even needs the efforts of several generations. Over the years, different fields and departments of the wardrobe and other manufacturing industry have made fruitful exploration on brand cultivation and construction from their respective perspectives. These practices have laid a good foundation for China to speed up brand development, and it is time to develop brand economy

after years of development and accumulation, China's economic scale has ranked second in the world. With the rapid development of economy, the brand development results of some advantageous industries have shown, and the number of regional brands with characteristics has increased day by day. In particular, some enterprise brands have grown rapidly and began to emerge on the world stage. At the same time, the laws and regulations, policies, standards, supervision and other systems supporting the development of brands such as wardrobe have taken shape, and the annual number of patent applications, annual number of trademark applications and total number of registered trademarks rank first in the world

from the consumer side, the voice of consumption for brand products is getting higher and higher, especially with the deepening of building a moderately prosperous society in an all-round way and the continuous expansion of middle-income groups, consumers have put forward higher requirements for products and services, and objectively also require accelerating brand development

make up for shortcomings and expand the joint force of independent brands

it is gratifying that the social consensus of brand development has been formed. However, compared with developed countries, the development of brands in China's wardrobe and other industries has some shortcomings, such as less internationally renowned brands, less brand influence, weak voice, low brand value, poor overall image and so on. The main reason is that there are deficiencies in quality, innovation, integrity, culture, talent, marketing, environment and other brand influence factors. Next, the wardrobe and other manufacturing industries should focus on strengthening brand construction and developing brand economy, and comprehensively improve the influencing factors of brand development

enterprise brand building is a systematic project. On the basis of fully mobilizing the enthusiasm of the market, enterprises, government, society and other parties, we should strive to make up for the shortcomings of independent brand development and form a joint force to cultivate and expand independent brands. On the one hand, we should summarize the theory and practical experience of world brand development, combine the actual economic and social development of our country, build a good ecosystem of brand development, and take the road of brand development with Chinese characteristics; On the other hand, we should vigorously encourage wardrobe and other manufacturing enterprises to "go global", accelerate the pace of brand internationalization, grow in the international market competition, and let the world share the achievements of Chinese brand development

therefore, in view of the current situation of imperfect brand development management mechanism and policy fragmentation in the manufacturing industry such as wardrobe, the relevant departments urgently need to do a good job in the top-level design of brand development, establish a perfect coordination mechanism, and take unified actions to jointly promote the development of independent brands

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